Fashion

Does this sound familiar?

E-commerce fashion brand founders and marketing managers often tell us:

They rely on discounts to recover carts, eating into their already narrow fashion margins

They’re struggling to balance CAC with high return rates, and need to get more value from traffic they already have

They’re frustrated by not knowing why visitors drop off, or where

They’re investing in sustainability, but their eco-conscious shoppers don’t realise how much work they’re putting into it

They don’t know exactly why their customers choose them, so they can’t double down on their competitive differentiation

They feel like they could be doing more to convert customers, but they don’t know where to start

You can’t fix what you don’t know

Until you understand what’s causing each customer to abandon their cart, you can’t put it right. The problem? They’re all abandoning for different reasons. One found your clothes too expensive, one got distracted, and one wasn’t sure about sizing. Three distinct reasons, all flattened into one reported outcome: ‘abandoned’.

Lazy Oaf Case Study

"Fero has completely transformed the way I manage my team’s workload. Their intuitive platform makes project collaboration seamless, and the real-time tracking keeps us on top of every detail.”

John Myers

Founder, Lazy Oaf

Overview

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in. Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

Problem

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in. Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

Solution

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in. Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

It’s time to flip the script on your conversion rate

Low conversions and high cart abandonment rates are a problem for fashion brands – but they’re also a golden opportunity, with plenty of low-hanging fruit (if you know where to find it).

Go beyond demographics & expand your market

Long before a customer even lands on your website, they drop clues. We use over 430 data points to sort them into easy-to-understand buckets.

Lazy Oaf Case Study

"Fero has completely transformed the way I manage my team’s workload. Their intuitive platform makes project collaboration seamless, and the real-time tracking keeps us on top of every detail.”

John Myers

Founder, Lazy Oaf

Overview

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in. Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

Problem

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in. Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

Solution

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in. Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

Results you can rely on

Many stores experience an 10% conversion rate uplift

"We've had the Checkout Companion running for two months now, and so far loving the results! Interesting for learning more about customer behaviour and recognising certain patterns. Recommended!"

Laura Saarinen

CEO of Lilja the Label

5 stars

on Shopify

"FERO is an exceptional platform for gaining a broader and deeper understanding of your customers, including their online shopping motivations and anxieties. It’s become an indispensable part of our marketing ecosystem."

Tom Oswald

CEO of WildBounds

97%

of e-commerce stores experience a conversion rate uplift with FERO

Turn hesitation into action

Your customers have questions like: will this suit me? Will it fit me? Will they like it as a gift? Can I return it? Can I afford it? Do I really need it? The trick is to answer the right question at the right time. That’s where we come in.

The hesitation

Price-sensitive

Indecisive

Shipping-sensitive

Casual browsers

The action

Send a small discount, loyalty benefits, or current offers

Share sizing guides, your returns policy, or a gift card alternative (for gift buyers)

Send a small discount, loyalty benefits, or current offers

Offer a guest checkout option, address common concerns clearly, and add compelling reviews

Why FERO

Unlock the Power of Data Driven Personalisation

With FERO, every customer's journey is uniquely tailored. Experience the thrill of elevated customer satisfaction and watch your conversion rates soar!